Luxurious outdoor pool area with lounge chairs and umbrellas overlooking a river and cityscape at sunset.

Luxury

Time for the extraordinary – luxury travel with style and character

Luxury begins where the ordinary ends – with moments that stay and experiences that inspire. Our tailor-made luxury travels take you into a world full of elegance, tranquility, and refinement. Look forward to extraordinary accommodations where design, comfort, and privacy merge into a harmonious whole. Let yourself be seduced culinary-wise – from excellently composed menus to exclusive moments of indulgence in the open air. Personal service that intuitively fulfills your wishes rounds off every experience. Everything here is designed for you to not just travel, but to fully immerse yourself – in the special, the stylish, the luxurious.

Elegant hotel room with two neatly made beds, large floor-to-ceiling windows overlooking a city skyline, and modern decor.

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Luxury hotel entrance with several parked cars, a fountain, and lush greenery.

Our most exclusive tours

Discover our handpicked tours for the highest demands

Two sofas facing each other with a small round table between them on a terrace overlooking desert dunes and a river under a partly cloudy sky.

UAE & Dubai

Desert dream and city glamour – the fascination of the Emirates

Discover the diversity of the Emirates on this exclusive tour! Start with two nights in Dubai's vibrant downtown and experience the futuristic skyline and glamorous life of the metropolis. The journey

from 8 days

on request

A scenic view of traditional clay buildings in a desert village with a lush green palm grove and the Atlas Mountains in the background.

Morocco

Mountains, souks and desert magic

Dive into a country that fascinatingly unites contrasts: In the winding alleys of the old town of Marrakech, life dances – merchants call out their prices, the scents of spices waft through the air, a

from 9 days

on request

Our most luxurious hotel selection in the Middle East

A luxurious hotel with a curvy, modern design surrounded by palm trees near a marina.

Jumeirah Marsa Al Arab

Dubai, Dubai

The Jumeirah Marsa Al Arab, Dubai's newest hotel opening, elegantly rises on the coast of the Arabian Gulf and complements the skyline next to the iconic Burj Al Arab. Inspired by a superyacht, the design features flowing lines and a radiant façade that reflects sunlight. Modern architecture meets A

The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert

Ras Al Khaimah, UAE

In the still relatively unknown but up-and-coming Emirate of Ras Al Khaimah lies the tranquil The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert. Just about 60 minutes by car from the global metropolis of Dubai and surrounded by sand dunes, this luxury desert resort presents itself exclusively and dive

Elegant indoor courtyard with arched doorways, patterned floor tiles, and modern seating arrangements, illuminated by tall floor lamps.

La Mamounia Marrakech

Marrakech, Morocco

La Mamounia, the legendary luxury hotel in Marrakech, opened its doors in 1923 and has since been transporting its guests into the fairy-tale world of One Thousand and One Nights. Nestled in a magnificent eight-hectare garden with fragrant rose bushes, majestic palms, as well as orange and olive tre

Luxury resort with overwater bungalows and a large circular pool at a beach in the Red Sea.

Nujuma, a Ritz-Carlton Reserve

The Red Sea, Saudi Arabia

Nestled along the spectacular coast of the Red Sea, in one of the most unspoiled regions of Saudi Arabia, guests are welcomed to a retreat of exceptional luxury. Nujuma, a Ritz-Carlton Reserve masterfully combines Arabic architecture with contemporary design, creating an atmosphere of tranquility an

Modern high-rise buildings near a marina during sunset.

The Lana - Dorchester Collection

Dubai, Dubai

Here, water, land, and sky come together - in the new and exclusive The Lana - Dorchester Collection, you can expect a blend of the most wonderful hospitality and high-quality Quite Luxury with a view of superlatives. The impressive building, which looks like two interlocking letters, is located rig

A luxurious white hotel with rounded architecture and large glass windows situated by a swimming pool under a blue sky.

Anantara Santorini Abu Dhabi Retreat

Abu Dhabi, Abu Dhabi

The Anantara Santorini Abu Dhabi Retreat is a unique blend of Mediterranean charm and Arabian opulence. Inspired by the typical style of Santorini with its radiant white facades and blue accents, the resort offers a luxurious environment that promises relaxation at the highest level. Exquisite units

How does luxury in the Middle East differ from Western luxury standards?

Anyone who sees luxury only in minimalist design hotels, star menus, and discreet service thinks in Western terms. Luxury in the Middle East follows different rules – and speaks a language that goes deeper: more opulent, emotional, symbolic.

Instead of understated elegance, the motto here is: showcase splendor. Golden domes, marble halls, fragrant rose baths – luxury is visible, tangible, celebrated. A stay in the Middle East should impress, not hide.

The service mentality also differs significantly: discreet and reserved in the West, warm, personal, and nearly familial in the Middle East. Here, the guest is not just cared for – they are pampered, honored, treated almost royally.

While Western luxury often relies on individuality and exclusivity, the Middle East combines both with emotional generosity: be it the unexpected gift in the room, the personal greeting from the hotel manager, or the private dinner amidst the dunes.

Luxury in the Middle East is not a lifestyle – it is an experience. It does not tell how rich you are, but how welcome you are. And that is what makes it so unforgettable.

Where should your next journey take you

Let our luxurious selection inspire you