Explore Saudi Arabia

The Orient is no longer just known for futuristic skylines and desert landscapes, but is increasingly establishing itself as a destination for discerning wellness travelers. Between sea, sand, and mountains, retreats are emerging that focus on mindfulness, health, and deep well-being – set in a backdrop that, in itself, means pure deceleration....

As experts in the Orient, we know: The greatest treasures of the region are not found in the usual travel guides, but through private archaeology tours. In AlUla, we open up paths for our guests to ancient rock tombs and mysterious inscriptions that are accessible to only a few. In Egypt, we provide exclusive insights into the world of the pharaohs, far from the tourist crowds. And in Jordan, the magic of Petra becomes even more intense when you know the hidden excavation sites in Wadi Rum. Thus, history is not only told – it can be experienced up close with our guides....

2026 marks a new era of luxury in the Orient. Between the futuristic skylines of the Gulf states and the timeless landscapes of Arabia, extraordinary hotel projects are emerging that uniquely combine tradition and modernity. Here, oriental hospitality meets avant-garde design, while culinary highlights, spectacular spa concepts, and tailor-made experiences transport travelers to a world full of sensory impressions. Whether in desert oases, along the shores of the Persian Gulf, or in the cultural centers of the region – the new luxury hotels of 2026 set new standards for exclusivity and experie...